Hyat Offers Free Internet For Becoming a Fan

The Hyatt Regency Cambridge has a new promotion running which provides residents with complimentary internet for 1 night in exchange for becoming a fan of their Facebook Page. However according to Atif Nazir who took the photo, the company appears to be tracking actual traffic and actions of the user rather than using any form of official integration with Facebook.

We’ve seen plenty of strategies used by companies to drive fan growth. As Dennis Yu wrote this morning, figuring out cheap ways to drive fans is important. In this case the hotel is willing to forgo $12.95 of revenue in exchange for a user becoming a fan. So far the strategy has resulted in the addition of 380 fans. While the company was avoiding $12.95 in revenue, it’s difficult to attribute that to the cost.

Running a wireless service within a venue is ultimately a flat cost. There’s no additional cost per user, although the fixed costs of a wireless system for a hotel that sleeps 10,000 people a night will be much more expensive than for one which sleeps 100 people each night. Anyways, the interesting strategy highlights just how far companies will go to obtain “Likes” and it also illustrates an interesting strategy for attracting new fans.

While the company could have just spent money on Facebook Ads, making your customers happy by giving them a free night of internet access surely is nothing to complain about.

source: http://www.allfacebook.com

Facebook Upgrades their Iphone App

Last night Facebook pushed out a new version of their iPhone application which includes a few upgrades including the ability to watch Facebook Video. While I’ve personally found that the Facebook iPhone application doesn’t load properly, I have a feeling that it may have to do with the number of friends that I have on the service. Other upgrades with the new application include the ability to view and write on walls of events, and photos that are uploaded are now 720 pixels wide.

Another feature that I hadn’t realized was available previously is the ability to change between the feeds that you are viewing. For example, you can now filter your feed by friend lists. While it’s not a huge upgrade, it shows that Facebook is at least continuing to develop the application despite Joe Hewitt, the original developer of the application, quitting development on the app.

As MG Siegler pointed out, the application is not free from flaws. On my own iPhone the Facebook application simply doesn’t function properly. When I try to upload images, it takes 10 times of the application crashing before I can get it up and running properly. While Siegler’s primary complaints surrounded the lack of iOS4 and iPad support, my only complaint is that the application simply doesn’t work often and can be pretty slow.

Anyways, Facebook is clearly dedicated to at least pushing out updates to the application, so I’d expect to see additional applications, including an iPad app at some point in the near future.

source: http://www.allfacebook.com

How to get TV through the internet

Jonathan Strickland cut ties with his cable company a year ago, yet he continues to watch all his favorite TV shows. He has saved nearly $700 over the last year and, most importantly, he tasted the thrill of telling his cable provider to shove it.

“We were having poor service, channels were getting cut back and the prices were going up,” said Strickland, a senior writer for HowStuffWorks. Although cable companies often lure new customers with special rates, he said it seemed “the longer you were staying with them, the more you were getting punished.”

How has Strickland pulled this off? Mostly through a combination of Netflix and Hulu, the Internet TV service he views on his laptop.

And he’s had no regrets.

An onslaught of new technology is freeing people from cable or satellite TV companies like never before by allowing customers to get shows via broadband and other means.

Some people use sites like Hulu, and don’t mind with waiting a couple days after the show airs on television to watch. Others figure out elaborate set ups to run their HD televisions through their PCs using applications like Windows Media Center.

It’s not mainstream yet and far from a perfect alternative, but little by little a younger generation is starting to take notice and make the switch, technology experts say.

“It’s a niche audience now, but it’s a concern for cable companies because this is the way things are going,” said Lance Ulanoff, editor-in-chief of PCMag.com. “They’re going to have to figure out the revenue model.

“Right now, there’s tension between what people want and what content providers are willing to deliver.”

At a recent visit to Google’s Silicon Valley headquarters, comedian Conan O’Brien told the tech-savvy crowd what it already knew: The landscape is changing fast.

“I don’t know what television is going to be five years from now. There’s a lot of people that think you’re just going to experience it through your server,” said O’Brien, between taking digs at Jay Leno and Google execs.

“People don’t even know how the business is going to change. There might not be network television as we know it.”

The former NBC talk-show host, who is moving to cable channel TBS this fall, then added, “Wouldn’t that be sweeeeet!”

Joking aside, it’s something everyone, from consumers to industry executives, is keeping a close eye on.

The cable and satellite-dish giants already have their share of critics. Facebook pages “I Hate Time Warner Cable,” “I Hate Comcast” and “I Hate DirecTV” have sprung up, allowing fans to vent their frustrations.

“I wonder how many more channels on my little line-up they are going to continue removing and want me to keep paying their rising rates,” one person wrote.

Another said, “All the providers for TV services suck ’cause they are all trying to suck you in and then up your rates.”

Yet before consumers pull the plug on cable or satellite TV, people like Strickland say they should be prepared for the change. Internet TV takes getting used to, and there is a loss of picture quality, he said. And if you want a complete home theater set-up, it’s extremely hard to accomplish unless you’re an electronics whiz and know how to make end-arounds.

Web TV also may not be ideal if you’re a major sports fan, experts say. Most pro leagues, most notably the NFL, have exclusive contracts with networks or cable companies.

“This is the hard part about switching to an online-only consumption model,” said Ulanoff of PCMag.com. “There are no guarantees [about what content is available].”

Sites like Major League Baseball and ESPN3 have helped fill some of the void with live streams of games, but their offerings pale in comparison to the many choices on cable. Many World Cup soccer games are available on ESPN3, although some, such as the much-anticipated United States vs. England match, were not.

Blogger Sam Grobart tried going cable-less, but he found himself longing for cable TV for a completely different reason. Quite simply, he missed channel surfing.

“This isn’t a post about technology,” he wrote on the New York Times blog Gadgetwise. “This is a post about behavior.”

Strickland, an admitted “all-around geek,” understands that sentiment. Yet he says the DVR has already helped with that mentality, freeing people of the belief that they need to tune in at a specific time on a specific day of the week.

Besides the thrill of ditching his cable bill, convenience has been the other biggest benefit, he says. “I’m going to watch a show when I want to watch it.”

Strickland uses Hulu and Netflix’s streaming capabilities for most of his shows and movies. He watches about half of the material on his television and the other half on his laptop.

He has used a Roku box for his TV, a cost of about $100, to help stream movies. But since he bought the device, gaming consoles such as Nintendo’s Wii and Microsoft’s Xbox have begun offering Netflix’s streaming service, making his Roku less necessary.

In the end, Strickland says he’s saved at least $55 a month. Perhaps more importantly, he says he has a new level of freedom.

“I realized how much time I was spending watching television, and now I’m doing other things,” he said.

source: http://www.cnn.com

Why you’ll never have to pay for Facebook

Millions of Facebook addicts worldwide worry that someday soon they’ll have to pay to use the site.

If you go to Facebook.com and search for the terms “Facebook free” or “Facebook charge,” you’ll find hundreds of groups with names like, “If 1 Million People Join Before 9th July 2010 Facebook Will Stay Free!” or “If Facebook Charges A Fee We Will Discontinue Using It.” Some of these groups have dozens of users, others have thousands.

During a recent press conference, Facebook CEO Mark Zuckerberg said while Facebook users do care about privacy, the question of whether or not Facebook will eventually charge for its service is actually a much bigger concern among the site’s 500 million users.

But are these fears justified?

No! Facebook will never charge you to be a member and use the site.

Don’t take it from me. Here’s Facebook spokesman Larry Yu on the issue:

“We have absolutely no plans to charge for the basic service of using Facebook.”

He continues: “Last year we saw a similar rumor circulating that Facebook was going to begin charging $1.99 to use the site, but this year we’re hearing that fee increased to $14.99 with the spread of this rumor. We look forward to hearing what Facebook might be rumored to cost for use next year.”

If you press Facebook employees on this, they will tell you the reason they will never charge for access is that putting up a paywall runs counter to the company’s mission to make the world more open and connected.

But even if you don’t buy that idealistic hoopla, you should understand Facebook has a deep profit motive to never charge you for access.

Why?

Because Facebook makes its money bringing together as big of an audience as possible and then selling that audience’s attention to advertisers. It’s a business that works. Facebook should bring in as much as $2 billion in revenue this year. That’s more than twice as much as Facebook brought in last year. If Facebook started charging users, its membership would start shrinking fast — and so would its revenues.

So while Facebook may charge you for certain bonus features, such as gifts for your friends, or credits to play games like Farmville, it will never charge for basic access to the site.

Why then do people worry Facebook might start charging soon? Probably because Facebook users feel like they’re getting something valuable for free, and everybody knows there’s no such thing as a free lunch.

Just remember: The fact that you keep coming back to Facebook makes it easier for Facebook to sell more ads — and make more money.

Your lunch isn’t free, it’s sponsored.

source: http://www.cnn.com

World Cup victories more popular than Obama’s victory

It’s not as audible as the noise from vuvuzelas, but internet buzz over the 2010 FIFA World Cup has observers calling the tournament the biggest event in Web history.

The tournament has surpassed the historic election of President Obama, which held that honor until now.

According to Akamai, a content delivery network, the Web peaked at more than 12 million users per minute just two hours after the kickoff between South Africa and Mexico.

By comparison, about 8.5 million people were logging on per minute the November evening that Obama was elected in 2008.

Noisemakers were also sounding out on Twitter, which has been seeing big spikes in the number of tweets every time a big goal is scored.

The site, which sees a daily average of 750 tweets per second, recorded a skyrocketing 2,940 after Japan scored against Cameroon last Monday.

Nearly as much traffic was reported after Brazil’s first goal against North Korea in its 2-1 victory that same day, as well as after Mexico’s tying goal against South Africa on June 11.

Still, it was an American favorite that scored Twitter’s single-biggest moment. The Los Angeles Lakers’ victory against the Boston Celtics at the NBA Championship last Thursday generated a record 3,085 tweets per second as the game ended.

Nonetheless, World Cup numbers have been so consistently high that Twitter was struggling to keep its ship afloat. The social networking site reported several outages attributed to high traffic specific to the World Cup.

The site said on its blog that it is “making real-time adjustments so that we can grow our capacity and avoid outages during the World Cup,” and will allow users to monitor the status of the site.

And it’s not just the average (or angry) soccer fan who’s tweeting. When the United States was denied a miracle comeback against Slovenia last week after a referee’s controversial, late-game call, FIFA President Sepp Blatter turned to Twitter for a “response” to the resulting hullabaloo.

He wrote: “Thanks for all the questions on refereeing. My views on improving refs and video technology are here.” The link directs readers to a statement he made in March, explaining why there would be no instant replay at the World Cup, or anywhere else in world soccer, reported TIME.com.

Twitter said Monday it could not immediately provide statistics on the number of tweets it received during that match.

Blatter has been tweeting regularly since the start of the matches, with his vuvuzela tweet attracting nine followers per second, according to FIFA.

The federation’s website, FIFA.com, also has seen record-breaking numbers. Close to 300 million pages were accessed by nearly 10 million visitors when Brazil beat North Korea.

It’s a similar picture on TV. According to a report in Mediaweek, the first 14 matches of the World Cup, as seen on ESPN and ABC, have delivered an average of about 3.3 million viewers, which is a 64 percent increase from the same period in 2006, CNN.com reported Monday.

The U.S.-England match, which ended in a tie June 12, drew 13 million viewers to ABC, making it the most-watched first round World Cup game in U.S. broadcast history.

source: http://www.cnn.com

Big Bachelor Bust: Jake and Vienna Break Up!

But they waltzed together on Dancing With the Stars and everything!

Jake Pavelka and Vienna Girardi, a match made in ABC heaven just months ago, have ended their engagement, Pavelka’s rep confirmed to E! News Monday, bumping the total of failed Bachelor couplings to 13 (if you don’t count Jason Mesnick and Melissa Rycroft).

“Jake and Vienna have split and appreciate the respect for their privacy at this time,” the rep said in a statement.

Pavelka famously chose Vienna, who was public enemy No. 1 among the Bachelor roommates, over the more grounded Tenley Molzahn, to the consternation of many, prompting the usual cries of “It won’t last!”

OK! was first to report this tragic split, which leaves flip-flopper Mesnick as the only Bachelor to lead his chosen one all the way to the altar, say what you will about his breakup to makeup style.

Girardi, 24, told E! News less than a month ago that she and Pavelka, 32, were aiming for a summer wedding next year, preferably on the beach or on an island somewhere.

But a rep for Greek star Gregory Michael confirmed to E! News  that Girardi told him at a charity event that she and Pavelka had split up.

For its part in the drama, Warner Bros. Television said about the purported breakup: “As you know, we never comment on rumors and speculation.”

source: uk.eonline.com/